Ciao bloggisti from a very jet lagged ragazza.
Our director Salim Akil gave a great interview to the Boston Globe. You can read it HERE.
Sony has done an incredible job marketing JTB. Originally our film was going to have a small release, to go with our small budget, around 700 screens.
However, after the positive feedback from the advance screenings, Sony more than doubled the amount of screens. That's quite a vote of confidence.
I cannot stress enough how important opening weekend is in our business. By Friday afternoon PST the studios can predict the box office, and 95% of the time they are dead on.
Hollywood's obsession with the opening weekend is one reason why the majority of movies made are targeted to teen boys. They have time to go opening weekend. Adults might read reviews, have other things to do and care more about word of mouth.
The buzz on JTB is very good. However, we must get butts in the seats.
Bootlegging is a major problem. Please tell your friends who are going to see JTB to see the film in the theater. Do not buy the bootleg DVD from Pookie and 'em at the barbershop/street corner. Also check the tickets to make sure they are for the right film.
THOR is opening this weekend and the FAST FIVE will have a strong holdover. Our little film is counter programming along with SOMETHING BORROWED which is also being released this weekend. SB is based on two very popular books, has a much larger budget and will be in more theaters.
I saw Elizabeth (producer/writer) and Glendon (producer) yesterday. It's been a long road. Over seven years ago the two of them came into my office (I was an exec at a production company) and pitched the idea for a family wedding movie called JUMPING THE BROOM.
Two years ago I started working with them on the script and now JTB is coming out in a few days. Everyone keeps asking me how I feel. I'm super anxious. If I think about this weekend too much, I freak out.
Elizabeth and Glendon said to me, it's out of our hands at this point. We've done everything we possible can. We'll have to wait and see what happens this weekend.
I might need some Valium.