Monday, May 02, 2011

Jumping The Broom Mondays - Sony Ups The Number Of Screens

Ciao bloggisti from a very jet lagged ragazza.

Our director Salim Akil gave a great interview to the Boston Globe. You can read it HERE.

Sony has done an incredible job marketing JTB. Originally our film was going to have a small release, to go with our small budget, around 700 screens.

However, after the positive feedback from the advance screenings, Sony more than doubled the amount of screens. That's quite a vote of confidence.

I cannot stress enough how important opening weekend is in our business. By Friday afternoon PST the studios can predict the box office, and 95% of the time they are dead on.

Hollywood's obsession with the opening weekend is one reason why the majority of movies made are targeted to teen boys. They have time to go opening weekend. Adults might read reviews, have other things to do and care more about word of mouth.

The buzz on JTB is very good. However, we must get butts in the seats.

Bootlegging is a major problem. Please tell your friends who are going to see JTB to see the film in the theater. Do not buy the bootleg DVD from Pookie and 'em at the barbershop/street corner. Also check the tickets to make sure they are for the right film.

THOR is opening this weekend and the FAST FIVE will have a strong holdover. Our little film is counter programming along with SOMETHING BORROWED which is also being released this weekend. SB is based on two very popular books, has a much larger budget and will be in more theaters.

I saw Elizabeth (producer/writer) and Glendon (producer) yesterday. It's been a long road. Over seven years ago the two of them came into my office (I was an exec at a production company) and pitched the idea for a family wedding movie called JUMPING THE BROOM.

Two years ago I started working with them on the script and now JTB is coming out in a few days. Everyone keeps asking me how I feel. I'm super anxious. If I think about this weekend too much, I freak out.

Elizabeth and Glendon said to me, it's out of our hands at this point. We've done everything we possible can. We'll have to wait and see what happens this weekend.

I might need some Valium.

24 comments:

Michelle | Bleeding Espresso said...

Will be spreading the word like mad...so so so happy for you. ENJOY :D

Paola said...

Oh you're in Boston?
I'm so thrilled for you even though I don't even know you!
And I suggest a nice wine or cocktail instead of Valium ...keep it yummy.

Sherry said...

Does it count when I buy tickets on fandango? Even if I can't make it this weekend, since opening weekend is so important, I'll buy a ticket just so JTB gets the credit!!!

nyc/caribbean ragazza said...

thanks Michelle!!

Yes, Sherry it does count when you buy tickets online. Grazie!!

nyc/caribbean ragazza said...

Paola - nope not in Boston. Salim's interview was with the Boston Globe.

Oh, I'm already drinking wine and cocktails. Not at the same time of course!

Linda @ IceTeaForMe said...

Put a reminder on my calendar to go see it this weekend, Friday if possible.

How exciting for you!! Enjoy opening night.

Monica said...

I'm freelancing now so I have set aside Friday as Jumping the Broom day.

Congratulations!!!!

Anonymous said...

I have been looking forward to this. I will see the film! Molto congrats!!!

nyc/caribbean ragazza said...

Thanks everyone... hope you enjoy the movie.

Erica said...

I have read your blog for over a year now and have always enjoyed it. Interestingly, I have never commented until now. I wanted to send you congratulations and good luck for your opening weekend!

I have surely spread the word to friends who have expressed interest in the movie to see it on Friday like me!

Relax and enjoy this wonderful time - you deserve it!

Buona fortuna, bella ragazza!

SassySeattle said...

I tried to find you on Facebook but couldn't locate you! Congratulations on the film...I can't even imagine how excited you must be. Baci, bella!

Danielle said...

AUGURONI Arlene!! Can't wait to see it!

Stellino said...

Congratulations, and I'll be spreading the word around my circles!

Myself and la moglie will be supporting this weekend. :)

Gil said...

Congratulations!

Nonna said...

Auguri-will go this weekend. predicting success :)

Anonymous said...

I just saw Jumping The Broom! We laughed all through it. It was a lot of fun. Congratulations. Great job!!!!
Aby

dkan71 said...

My roommate just came back from a screening in DC and liked the movie. Plus she said the 7:20p was sold out. Yay! Deion Sanders has also really been promoting the movie on twitter. I'm so proud of you and happy at how it's going.

jannelle said...

Just came back from seeing Jumping the Broom! I took my friend. We loved it! We've already made plans to take another of our friends to see it again tomorrow. Thank you for writing a movie about professional black people. It was funny and there was an abundance of sexy man candy to look at.

GGirl2 said...

Congratulations Arlene! I am bummed that I can't be one of the first to view your film in theaters, however, I have been telling my friends and family Stateside to go see your movie. I am looking forward to seeing it when I get home.

Suzette

librarianone said...

Read your blog all the time. Had a great time yesterday seeing the movie with my bf. Great job! The theater was full, all ages and races... Everyone lol'd and clapped at the end I saw some very cool looking young bros tell some girls they were in Jtb not Thor.! Ha! Congrats!

nyc/caribbean ragazza said...

Ciao tutti... thank you so much for seeing our movie. So far the movie is projected to make more than what the studio expected. We'll see what happens with today's numbers.

Nonna said...

Just got back from seeing JTB with my daughter. We LOVED it-much success to you

dkan71 said...

Just saw the movie with my mom last night and it was great. It was so funny, which I wasn't expecting. I wanted to wig snatch Pam, but all in all a great night at the movies. I'm so happy for you. It looks like it opened pretty well too, #3 behind to big action blockbusters ~$13M on 2000+ screens. It's the #1 Romantic Comedy in America! Yay!

Sue Stewart said...

Congratulations for coming in third-great accomplishment