Why, why, why!
I was reading Jessica’s excellent Rome Photo blog and horror of horrors I saw this post. They are opening a store in Monti.
I guess their practice of only hiring “hot” people will fit in the bel paese. I wonder how their prices will be and who will shop there…locals or tourists?
I never shopped at the stores because the Penthouse circa 1970 advertising got on my freaking nerves. To me the store is the retail version of Girls Gone Wild. I wonder if Joe Francis and Dov Charney (the CEO) are friends. The latter is being sued for the 5th time for sexual harassment.
I agree with Jessica. One thing I love about Rome is that there isn’t a Gap or a Starbucks on every corner. Each block is unique and has flavor. I’m not against all globalization. I was very happy to hear Origins might open a store here.
The problem is when these stores multiply and push out the local places. If Starbucks wanted to open at the airport, that would be a good idea right? But you know it wouldn’t stop there. They have completely oversaturated the American market which why they had to lay off thousand of employees and close hundreds of store. Now they are aggressively pushing their overseas expansion. They have to in order to keep those stock prices up.
Although they are expanding all over Europe, they have yet to open a store in Italy. The founder of Starbucks got the idea from going to coffee bars in Milan. At first, when the company was smaller, he saw the stores as a place where Americans can come together, since we are so disconnected as a culture. Once the stores became very successful they moved away from their mission statement.
Opening a Starbucks here would be like bringing sand to the beach. Their market research showed they would take a bath in Italy. I'm not surprised. The culture here is very different. McDonalds coming here made sense. A fake expensive coffee chain with bad coffee? Not so much.
There are places in Rome where you can get a coffee and read/meet like at the Feltrinelli book store at Largo Argentina. One friend took me to a great place which of course I can't remember the name, where there were books, wine and coffee. It's near the Trevi Fountain. We don't need a Starbucks.
Why is AA opening in Monti? It’s such a great neighborhood with unique stores. The store should be next to the Disney store on Via del Corso along with all the other big international retail stores.