Mr. Berlusconi might but since I’ve moved here I've seen so many men with salt and pepper hair or all salt.
I haven’t seen any commercials for Just For Men type products. American men must be coloring their hair more often.
I also don’t see many comb-overs. Men here who are going bald cut it super short. I think that is a much better look than plugs, toupees, or a comb-over.
Everywhere I look I see sexy men confidently wearing the grey.
Okay this commercial bothers me on several levels.
First of all if the dad got a decent haircut he would look fine. At my age it would never occur to me not to date a man because he has grey hair. On the other hand a man with hair that is clearly not his natural color looks freaking weird. Who are you trying to fool? Second, he sends a photo to his daughters from the date? Creepy. Anyway I don’t think grey hair alone ages men (or women). A nice hair cut and a wardrobe that fits your body will help you look your best. Third, that tagline "Stay in the Game?", sad. So getting older takes you out of the game? What the heck is "the game"? Shouldn't we be playing less games as we get older? This is just trying to men feel insecure. Now if you are 45 and your 23 year old assistant doesn't want to date you because you have some grey, that's a different story. To her your ass is old and you need to get a grip. (plus she is your assistant).
I know America is driven by youth and 40 here is not the same as 40 in the States (esp. not in L.A.). It that why Italian men don’t seem to have hangs up about turning grey? I have met men here in their late 20s/early 30s who are almost gray and don’t care. My male friends in the States were not happy about it. Except for one guy and he was British.
Perhaps George Clooney will help American Men just say no to Just For Men.
Here are some well know Italian men rocking the salt and pepper:
Recent fired coach of the Italian National Team Roberto Donadoni
Singer Eros Ramazzotti
Politician Pier Ferdinando Casini