I am ready to pull my hair out. A studio exec told me they loved one of my projects but they don't know how to make "THOSE" movies. By those they mean a smart romantic comedy with a black female lead. The thing that cracks me up is, some said the script isn't edgy and urban enough (why, because our protagonist doesn't use double negatives?). Others think black = urban.
Now the only romantic comedies they want (regardless of race) are the one's with male leads. I was told women will go see The Wedding Crashers but guys are not going to see Prime/In Her Shoes. Who cares, make the movie for your audience, everything else is gravy. So are we going to stop making comedies with females leads? I guess Bridget Jones, Something's Gotta Give, How to Lose a guy in Ten Days, 13 going 30 etc. were all flukes.
Please, there's a very diverse group of women out there, and damnit we going to get some of their stories on screen. Not every movie can be based on a comic book, TV series or bad american remakes of great foreign films. Maybe admissions are down because people are tired of seeing crappy movies.